World Cocoa and Chocolate Day 2019
Inspired by Ghana, the second largest global producer of cocoa, “Cocoa Day”, which is held every year on 1 October, symbolises and celebrates the relationship between cocoa farmers (without whom chocolate would not exist) and consumers of this heavenly food.
Since 2010, the French Academy of Chocolate and Confectionery, which aims to give meaning to the values of quality and excellence, has worked with the cocoa and chocolate sector to develop initiatives to ensure that this day becomes a traditional celebration, with two key objectives:
strengthening the relationships between the north and south of our planet, between those who plant, grow and harvest cocoa and those who process and sell chocolate;
raising awareness of the problems facing our planet, in connection to crop growing and globalisation.
Every year, a poster is widely shared by the partners and the companies which organise a public event to mark the occasion.
The 2019 poster was designed by a student, Margaux Pasquet, from the École de Design, d’Arts Appliqués et de Communication in Marseille. The poster shows the cocoa bean and chocolate inside the planet, encapsulating today’s challenges, from developing increasingly ethical cocoa bean production to ensuring the high-quality taste of chocolate.